A Complete Guide to Flat Lay Clothing Photography [Steps and Equipment]


Professional photography has no alternative to lure your customers into the clothing business. But which photo makes you look professional towards your customer? A flat lay photograph could be the answer.

A flat lay is a picture-clicking technique where a photographer clicks a picture from above of any object. It gives objects a bird’s-eye effect with a full view. Here, the bird’s eye refers to a particular angel of photography.

Previously, this style of photography was not widely used, but recently, flat lay clothing photography has gained popularity because of its display capacity and efficiency.

Flat lay photography is very appealing for clothing. This technique magnifies its potential in clients’ eyes in the same manner. Nothing can compare to flat lay photography when it’s about telling your brand’s story.

But how to do flat lay photography perfectly? Have a look at the complete guide to flat lay clothing photography. 

Flat Lay Clothing Photography: How To Do This? 


Flat lays are an excellent approach to uniquely promoting your brand. You can use many different things to get people to buy your products.

Using flat lays is a great way for businesses to stand out from their competitors because it gives a product a unique personal touch.

Both traditional and e-commerce quickly adopt flat-lay photography techniques, but what is the big deal about this? Flat-lay photography is effective and frequently shows up on social media. But, it is always important to do it perfectly with appropriate equipment and techniques. Here are some directions for you: 

Flat Lay Photography Table

A table is an important piece of equipment for flat-lay photography. Before clicking a photo, a table is needed to spread your clothes. So, choose a suitable table for you. 

Lighting Factor 

Lighting is another factor in flat-lay photography. There are different types of lighting available. Perfect lighting can change the tone of any photograph. If you want to create a gloomy image, use dark and shadowy lighting instead of bright. On the other hand, if you need direct light, do photography close to the window or take help from a lamp.

The Requirement For A Tripod

To reduce the shakiness of the camera, a tripod is a must. Taking pictures when there isn’t much light, you will need a tripod, and you will need a tripod. Without a tripod, your photographs can turn out blurry at a slow shutter speed, or the pictures could also come out noisy. 

So, an expensive tripod or C-stand may be necessary if you plan to do a professional photo shoot on a surface such as a table or a floor. Therefore, huge composition shoots are also possible by using this proper tripod setup. 

Give Attention To The Creative Background

For eye-catching photography, the background needs to be creative. A background can set the tone of an entire photoshoot according to the customer’s demand. When you use a good background in your picture, it will add an extra complement to your shot.

You can tell a story about your product to your audience by using a creative background.

In the case of flat-lay photography of clothes, choose a light-colored background to highlight the clothes’ colors. Keep an eye on your product theme. Do not use any unnecessary prompts in the background. 

Focus on Adding Layers

To generate stunning flat-lay photographs, you must use layers in your photo editing software. Even a minimal understanding of layers may have a huge impact on your photographs. By adding a layer, the image’s foreground, middle ground, and background are all brought together.

Do Not Forget About The Close-Up Shot 

Though flat lay refers to a shot from the upper position, sometimes you can take a close-up snap of your product for a clear view. Taking close-up photos is a great way to improve your creative ability and taste for clicking good pictures. Furthermore, it encourages you to discover something new in each product. 

Arrangement of The Object  

Arranging objects according to the product is a must. Maintain the sequence of objects; it will protect your flat-lay photographs from being messy. 

Do Some Editing After Clicking 

A picture without editing can not create engagement at that level. For flat-lay photography, you have to edit the photos. Your product’s image can only be completed and achieved through post-production. Retouching, masking, and adding shadows are among the most commonly used tools in photo editing.

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Must Use Equipment In Flat Lay Clothing Photography

There are many different kinds of flat-lay compositions. There is no set size whenever it tends to come to flat lays. The classic grid is one of the most widely accepted and often-used styles. 

To make everything look nice and well-organized, products are placed out in a grid and the edges of the items are used to set them in parallel.

Types can be different, but the most important thing that you cannot ignore is that your camera should be held above the subject with a strong light source in a steady position. So, make an investment in a good tripod and other necessary equipment. 

Here are the names of some essential equipment:

Good Camera

A high-quality camera is needed for flat-lay photography. Because a low-quality camera can affect the picture quality and texture. If you have the perfect clothes, story, and set up, but you have only a mobile to capture, then the scenario will be a disaster. 

So buy a good DSLR camera to make your picture more professional.


With a good camera, a lens is also important because, according to the product, you need to take a close-up shot or sometimes you can click with a full background. So only a good lens can fulfill your demand. 

Double-sided tape

This may seem less important, but a double-sided tape might save your life a bit. When you absolutely need to fix an item of clothes on a surface, this is the best tool for the job.

White foam board 

A whiteboard can come up with important elements to create a simple background. Some photographers do not like colorful and messy backgrounds in this case he can use a white foam board. 

A Few Tips For Flat-Lay Clothing Photography 

Make sure you have positioned your clothes before taking photographs from a different angle. Don’t be hesitant to experiment with different perspectives while capturing flat-lay photographs. This can add variation and innovation to your photographs.

Take lots of shots because you will never know which one will come out perfectly. Moreover, Using props is a great way to add a little extra dimension to an image. Prompts are an excellent way to add character to your flat-lay photographs. 

Prompts can also help you present your clothing in a more engaging manner. For example, consider utilizing accessories, flowers, and even food as props in your photographs. And lastly, create an adjustment to the color scheme of the product and background. 

Frequently Asked Questions

What makes a good flat lay photo?

The secret to a nice flat lay is taking the photo from a parallel angle to the level surface. To accomplish this, you must fly right over the subject. To set your camera directly above your subject, In this case, you may need to use a stepladder.

What makes a good flat lay photo?

Flat lay photographs are photos that are taken directly from above. With a bird’s-eye view, it presents an object in a lovely manner. Good products, colors, and arrangements make excellent flat lay photography.

What are the key characteristics of flat-lay photography?

Convey a story
Establish the context
Get the perfect lighting
make an angle

Bottom Line 

Flat lay clothing photography is not best for novice photographers because it requires lots of practice and patience. To know the secret of good flat lay photography, read this complete guide to flat lay clothing photography. It is not something impossible. Good flat lay photography can boost your eCommerce clothing business dynamically.  

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